Product Manager

From 8 to 10 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

  • Drive the overall achievement of targets & profitability of the individual brands

  • Support the brand management activities of various brands across multiple categories as per the list of brands (A responsibility matrix for brand managers and respective brands exists)

  • Gather inputs from sales teams towards planning for ATL / BTL inputs.

  • Oversee the overall marketing activities (market research, brand management, budgeting, ATL implementation) for the respective brands

  • Interact with Sales and R&D for understanding the consumer needs, existing brand improvement, new brand development activities

  • Analyze the performance of various brands / sub categories/ SKUs and provide necessary inputs w.r.t costs, budgets, market information to support the overall brand management at category /organizational level.

  • Manage PR and Media firms : Entering & Renewing contract, negotiating the contracts

Desired Candidate Profile

  • MBA degree in Marketing is mandatory. Pass out of 2010/11 batch ideally.
  • Work experience 8-10yrs post MBA
  • Brand Management in Consumer product / FMCG / Consumer durables/ Working in Advertising agency & handling FMCG / Consumer durables brands / Working in Market research agency handling FMCG / Consumer durables brands

Role:Brand Management

Salary: Not Disclosed by Recruiter

Industry:FMCG

Functional Area:Marketing & Communication

Role Category:Marketing

Employment Type:Full Time, Permanent

Education

PG:MBA/PGDM in Advertising/Mass Communication, Marketing

Company Profile

Parle

Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
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Contact Company:Parle

Address:PARLE PRODUCTS,VILLE PARLE,PARLE PRODUCTS PVT LTD,, NORTH LEVEL CROSSING,VILLE PARLE EAST, MUMBAI, Maharashtra, India

Website:http://parleproducts.com